An Optimal Approach to Achieve Effective Email Marketing: Review
Anurag Tiwari1, Sonal Rai2
1Anurag Tiwari, Department of Computer Science & Engineering, Lakshmi Narain College of Technology Excellence, RGPV Bhopal (M.P), India.
2Prof. Sonal Rai, Department of Computer Science & Engineering, Lakshmi Narain College of Technology Excellence, RGPV Bhopal (M.P), India.
Manuscript received on 14 August 2017 | Revised Manuscript received on 20 August 2017 | Manuscript Published on 30 August 2017 | PP: 21-28 | Volume-6 Issue-12, August 2017 | Retrieval Number: L24580861217/17©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Email Marketing has been emerging as a most powerful medium of marketing. In beginning time email had been using in a very small scale and area. People were using email to contact with their friends and for their official communication. But as the time grows email has started using in business communication. Peoples started using email for the communication with their customers, users, clients. And later this form of marketing is considered as email marketing. Here the point is for doing the best effective email marketing to achieve our goal however all the ESP are providing the basic facility of sending emails in their ESP plans. We can’t instantly make the rules and method for the best effective email marketing, but we can always make it better by observing and analyze the email campaign sent and received over a period of time along with the behavior of the reader who is finally responsible for opening an email.
Keywords: Email Marketing, Email Verification, Domain Verification, Spf & Dkim.
Scope of the Article: Marketing and Social Sciences