Influence of Employee Value Proposition on Employer Brand
Ankita Dhamija Nagpal1, Gaurav Nagpal2
1Ankita Dhamija Nagpal, Lingaya’s Lalita Devi Institute of Management Sciences, (New Delhi), India.
2Gaurav Nagpal, Research Scholar, BITS, Pilani (Rajasthan), India.
Manuscript received on 09 October 2019 | Revised Manuscript received on 23 October 2019 | Manuscript Published on 26 December 2019 | PP: 673-676 | Volume-8 Issue-12S October 2019 | Retrieval Number: L116310812S19/2019©BEIESP | DOI: 10.35940/ijitee.L1163.10812S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Now days, Organizations are facing employees attraction challenges to poach the best talent in their industry. Every organization is not ready to good pay bundles to their employees. To retain the efficient human resource (HR) with right abilities, acquaintance, understanding, caliber which help the organizations to achieve their objectives in effective and efficient way. Employee value Proposition (EVP) is the concept which helps the organizations to magnetize, maintain and preserve the best endowment. In this research paper, researcher tried to create a relationship between the employee value proposition and Employer branding. This research is proposed to have descriptive research design. We have created a model specifying the connection between the employer brand and the components of EVP.
Keywords: Employer Branding, Employee Value Proposition, Human Resource, Connection.
Scope of the Article: Social Sciences