Impact of Social Media on Buying Decision in Chennai
S. Kiruti Ratchaya1, Sreeya B2
1S.Kiruti Ratchaya, B.A.,L.L.B(HONS), I Year, Saveetha School of Law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, Tamilnadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, Tamilnadu, India.
Manuscript received on 23 August 2019. | Revised Manuscript received on 03 September 2019. | Manuscript published on 30 September 2019. | PP: 3410-3412 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25380981119/2019©BEIESP | DOI: 10.35940/ijitee.K2538.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purchasing choice process is the basic leadership process utilized by shoppers with respect to showcase exchanges previously, amid, and after the buy of a decent or administration. It tends to be viewed as a specific type of a cost– advantage investigation within the sight of numerous alternatives. Basic cases incorporate shopping and choosing what to eat. Basic leadership is a mental develop. The study used 1450 respondents for the purpose of understanding the buying decision . Chi-square , independent t test and correlation are the various tests used in this research . The research shows than male and female have different perspective regarding social media advertisement. If the income level is increased then the customers are not bothered purchase decision. Most of the social media product advertisement is for teens only . Marital status does not create impact on the effect of advertisement in purchase decision.
Keywords: Social media, Buying decision , Advertisements, communication , media .
Scope of the Article: Social Networks