The Effectiveness of Recommendation Engine Based on Consumer’s Purchase Behaviour
D. Lakshmanan1, S. Rabiyathul Basariya2
1D. Lakshmanan, Research Supervisor, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai India.
2Dr. S. Rabiyathul Basariya, Associate Professor, , Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai India.
Manuscript received on 15 September 2019 | Revised Manuscript received on 23 September 2019 | Manuscript Published on 11 October 2019 | PP: 1181-1183 | Volume-8 Issue-11S September 2019 | Retrieval Number: K123809811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1238.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study seeks to demonstrate the impact of content and advertising at constant time on consumer’s obtaining behaviour. It wants several months to accumulate data and knowledge through kind, surveys, web site visits and walk-thorough investigations that unit the primary basis of this study work. This study distinguished that content is best on the shoppers WHO travel through the peripheral route and it’ll leads the consumer’s mind to finish switch. This study together found that content and advertising is much easier in low involvement category product where a straightforward promotional signal can lead the shoppers to buy for a product. This study together suggests to the marketers involved in mind of the new or unknown product, as content might have sturdy negative effects on consumers’ internal worth reference and perceived quality. This work together highlights the importance of human action the advertising with utterly completely different promotional activities to reinforce the growth of sales of a product.
Keywords: Publicity, Advertising, Purchase Behaviour, effectiveness, consumer.
Scope of the Article: Behaviour of Structures