Patron Attitudes Towards Modern Banking Services and Innovation in Virudhunagar District
J Srinivasan1, R Deepika2, M Selva Kumar3
1J Srinivasan, Assistant Professor in Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India.
2R Deepika, Assistant Professor in Commerce, Sri Krishna Arts and Science College, Coimbatore,Tamilnadu,India.
3Dr. M Selva Kumar, Associate Professor in Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, Tamilnadu, India.
Manuscript received on 11 September 2019 | Revised Manuscript received on 20 September 2019 | Manuscript Published on 11 October 2019 | PP: 629-633 | Volume-8 Issue-11S September 2019 | Retrieval Number: K110509811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1105.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Attitudes are a vital idea in reading customer behavior. This work has explored the customer elements to shape various attitudes in the direction of incomparable banks located in Virudhunagar. From the perception of consumer, credible solutions can be discovered. The service quality of Virudhunagar banks can be expanded by considering the effectual quality service dimensions of customers. This has closing survival within the banking area of Virudhunagar which may be very dynamic and competitive. The survey is conducted for 150 participants by a sampling technique. The overall ability markets picture can be found by measuring customer’s attitudes which would be a support for provider marketer. The provider markets always look for the attitudes which plays a vital role in identifying purchaser’s discriminating methods, gaining knowledge and the shopping conduct. The reason for this study is to examine the attitude of the service of the banks by performing employee assessment as well as customer acuity of banks in Virudhunagar district. A reflection of service quality of organizational overall performance is called the ultimate degree of satisfaction of customer which keeps customers for life. Attitudes are predisposed reactions to an item.
Keywords: Service Quality, Attitude, Banking Sector, Customer Perception.
Scope of the Article: Security Service Systems