Effects on Consumer Behavior Due to Post Purchase Regret Associated with Online Shopping
K. Rajagopal1, Vaishali Mahajan2, Pankaj Sharma3, Akshay Udas4
1K. Rajagopal, Department of Marketing, Symbiosis Centre for Management and Human Resource Development, Symbiosis International Deemed, Pune (Maharashtra), India.
2Vaishali Mahajan, Department of Marketing, Symbiosis Centre for Management and Human Resource Development, Symbiosis International Deemed, Pune (Maharashtra), India.
3Pankaj Sharma, Department of Finance, Symbiosis Centre for Management and Human Resource Development, Symbiosis International Deemed, Pune (Maharashtra), India.
4Akshay Udas, Department of Marketing, Symbiosis Centre for Management and Human Resource Development, Symbiosis International Deemed, Pune (Maharashtra), India.
Manuscript received on 11 September 2019 | Revised Manuscript received on 20 September 2019 | Manuscript Published on 11 October 2019 | PP: 548-555 | Volume-8 Issue-11S September 2019 | Retrieval Number: K109209811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1092.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Anonymization is a device of hiding the information to any such degree, that an unlawful customer couldn’t get whatever from the information, of direction an analyzer will get vital data[4].The term records privacy is associated with data accumulating and allotment of information. Safety issues rise in exceptional sector, as an instance, human administrations, financial institution place, web based totally definitely existence data,and so forth.It’s miles one of the difficult troubles while sharing or disseminating the data among one to numerous hotspots for research cause and records evaluation[2].Many affiliations moreover launch huge scaled down scale data. It bars an person’s brief identity marks like call, cope with and contain specific facts like intercourse, DOB, marital repute, Pin-code, which can be united with other open information to see a person[3]. This derivation ambush may be endeavored you purchased any sensitive facts from informal community put together, with the useful resource of that putting the security of a person in risk. To save you such ambushes through way of converting littler scale facts, k-anonymization is used. In this paper, we provide a computational advent technique to releasing records from a personal desk with the last intention that the identity of any character to whom the released information mean can’t be virtually recognized[1]. It’s far based upon the difficulty of hypothesis, from which set away developments may be superseded with dependable but much much less unequivocal alternatives, and of ok-loss of clarity.
Keywords: Rundown Phrases— Facts Conveying, Coverage Defensive, Adequate-Anonymization, Accumulating.
Scope of the Article: Online Learning Systems