Consumer Preference and Satisfaction with Reference to Women Apparels at Max Store
A. Sandhya Rani1, Budampati. V. S. Sowmya2
1Dr. A. Sandhya Rani, School of Management Studies, Sreenidhi Institute of Science and Technology, Hyderabad (Telangana), India.
2Budampati. V. S. Sowmya, School of Management Studies, Sreenidhi Institute of Science and Technology, Hyderabad (Telangana), India..
Manuscript received on 06 September 2019 | Revised Manuscript received on 15 September 2019 | Manuscript Published on 26 October 2019 | PP: 333-336 | Volume-8 Issue-11S2 September 2019 | Retrieval Number: K105409811S219/2019©BEIESP | DOI: 10.35940/ijitee.K1054.09811S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The trend of fashion apparels is growing rapidly. Women consumers are spending more across products and are obsessive about trendy apparels. The study focuses to examine the consumer preference and satisfaction with reference to women apparel at Max store. Primary data is obtained from survey questionnaire using convenience sampling method. Hypothesis is framed to analyse if there is a significant influence of age and income on consumer preference and satisfaction towards women apparels at max store at A S Rao Nagar. Primary data is collected from 150 respondents using convenience sampling. Chi square test is used to analyze the data. Results have indicated that there is no significant influence of age and income on consumer preference and satisfaction.
Keywords: Age, Consumer Preference, Consumer Satisfaction, Income.
Scope of the Article: Social Sciences