Distributor’s Views on Digital Services of Amcs in Chennai
Kavitha Muthukumaran1, K.Sampath Kumar2, Vijaya Mani3
1Dr. Kavitha Muthukumaran, MBA Department, SSN School of Management, Kalavakkam, Chennai, TN, India.
2Dr. K.Sampath Kumar, MBA Department, SSN School of Management, Kalavakkam, Chennai, TN, India.
3Dr. Vijaya Mani, MBA Department, SSN School of Management, Kalavakkam, Chennai, TN, India.
Manuscript received on 30 June 2019 | Revised Manuscript received on 05 July 2019 | Manuscript published on 30 July 2019 | PP: 1307-1313| Volume-8 Issue-9, July 2019 | Retrieval Number: I8048078919/19©BEIESP | DOI: 10.35940/ijitee.I8048.078919
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study offers and validates a comprehensive approach to compare and study the digital services offered by different AMCs, learn the services expected by a distributor through an AMC’s online platform and recognize areas where in the business with the distributor can be strengthened. For this purpose, a sample of 100 respondents was studied through a questionnaire and a personal interview at random. The respondents were selected using non-probability convenience sampling. The results of the study revealed that the distributors were quite dissatisfied with the current digital services provided by several AMC’s and a strong need for improvement was recognized. Also, the awareness of distributor programmes organized by the company has to be improved. There is a also a need for improving the user-friendliness of the website and rectifying the errors and bugs on the website, so that better services can be provided. It is also quite important for the relationship managers to keep the distributors updated and encourage them to use the AMC’s website and app.
Keywords: Digital services, AMCs, Online platform, Mutual funds, Technology.
Scope of the Article: Digital Clone or Simulation