Factor Influencing the Formulation of Effective Marketing Strategies of Indian Railways
Simerjeet Singh Bawa1, Harpreet Singh2
1Simerjeet Singh Bawa, Research Scholar, Punjab Technical University, Jallandhar, India.
2Dr. Harpreet Singh, Professor of Marketing, Group of Institutions, Khanna, Distt-Ludhiana, India.
Manuscript received on 20 August 2019 | Revised Manuscript received on 27 August 2019 | Manuscript Published on 26 August 2019 | PP: 357-362 | Volume-8 Issue-9S August 2019 | Retrieval Number: I10570789S19/19©BEIESP | DOI: 10.35940/ijitee.I1057.0789S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The growth of an organization depends on its marketing strategies and to create successful marketing strategies, it is very important to be familiar with consumers. The authors have tried to understand and analyze the marketing strategies preferred by Indian railways. The sample of 50 respondents, who are working at various profiles have been taken to evaluate the same.
Keywords: Indian Railways, Marketing Strategies, Passenger Safety.
Scope of the Article: Marketing and Social Sciences