Gender Differences in Usage of Smartphone Among College Students
Malkar Vinod1, Bhayani Mital2, Bobade Priyanka.3
1Malkar Vinod, Professor, Dept. of MBA, Sanjivani College of Engineering, Kopargaon, Affiliated to Savitribai Phule Pune University, Pune, (Maharashtra), India.
2Bhayani Mital, Associate Professor Dept. of MBA, Sanjivani College of Engineering, Kopargaon, Affiliated to Savitribai Phule Pune University, Pune, (Maharashtra), India.
3Bobade Priyanka, Assistant Professor, MBA Department, D.Y.Patil Global Business School & Research Center, Pune, (Maharashtra), India.
Manuscript received on 02 June 2019 | Revised Manuscript received on 10 June 2019 | Manuscript published on 30 June 2019 | PP: 3106-3111 | Volume-8 Issue-8, June 2019 | Retrieval Number: H7261068819/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Internet usage on a smartphone in India is increasing with the exponential rate because of affordable prices of smartphone and availability of unlimited data plans from mobile service providers. Simultaneously social media, YouTube, and other apps had kept people engaged in the smartphone. The smartphone improved standard of living by doing many tasks in a very short time. Mobile Banking, Newspaper, study apps, dictionary, answer to any question from Google, learning from YouTube, fitness apps, safety apps, Google maps, photo, video shooting helps every individual to become smarter. This research is focused on gender differences in the usage of the smartphone. Descriptive research methodology applied. Primary data collected from 336 college students studying in Engineering, Commerce, and Management from India through a structured questionnaire. It has been found that there is a significant relationship between gender and cost of a smartphone, data consumption and different purpose of use of a smartphone. Female students are spending more time on online shopping than male students. The findings of the research will help to understand college student’s behavior towards data consumption, which helps to formulate the strategies for the marketers, college teachers, government, parents, NGO, etc
Keyword: College students, Gender differences, Smartphone, Usage patterns.
Scope of the Article: Software Design Patterns.