Changing Market Scenario of Automobile Sector in Saudi Arabia
Mohammad Rumzi Tausif1, Mohammad Imdadul Haque2
1Mohammad Rumzi Tausif, Assistant Professor, College of Business Administration at Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia.
2Mohammad Imdadul Haque, Associate Professor and Head of Management Department, College of Business Administration at Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia.
Manuscript received on 30 June 2019 | Revised Manuscript received on 05 July 2019 | Manuscript published on 30 July 2019 | PP: 1592-1599 | Volume-8 Issue-9, July 2019 | Retrieval Number: H7189068819/19©BEIESP | DOI: 10.35940/ijitee.H7189.078919
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Saudi Arabian car market is experiencing changes. New entrants to the car market like Kia are gaining popularity. This has led to a drop in the market share of other brands. There is a research gap in terms of studies in the automobile sector of Saudi Arabia. This study tries to fill the gap by identifying those factors which are influencing this change in consumer behavior. It uses six factors namely mileage, resale value, maintenance cost, pollution, product image, and country of make. Using binary logistic regression method the study reports that only fuel efficiency and maintenance cost determines the satisfaction in the car market. Hence, the study identifies improving fuel efficiency and reducing maintenance cost as key factors towards the performance of automobiles. The result of this study can be used by the automobile companies which want to increase their market share.
Keywords: Automobile market, market environment, consume behavior.
Scope of the Article: Marketing and Social Sciences