User Experience Design (UXD) Community of Practice in Malaysia and their Practice Constraints: A Participatory Action Research
Fazillah Mohmad Kamal1, Idyawati Hussein2, Azham Hussain3, Emmanuel O.C. Mkpojiogu4, Hanif Baharin5

1Fazillah Mohmad Kamal, School of Quantitative Sciences, University Utara Malaysia, Sintok, Malaysia.

2Idyawati Hussein, School of Computing, University Utara Malaysia, Sintok, Malaysia.

3Azham Hussain, School of Computing, University Utara Malaysia, Sintok, Malaysia.

4Emmanuel O.C. Mkpojiogu, School of Computing, University Utara Malaysia, Sintok, Malaysia.

5Hanif Baharin, Department of Computer and Information Technology, Veritas University, Abuja, Nigeria. Institute of Visual Informatics, University Kebangsaan Malaysia, Bangi, Selangor, Malaysia.

Manuscript received on 18 June 2019 | Revised Manuscript received on 25 June 2019 | Manuscript Published on 19 June 2019 | PP: 505-514 | Volume-8 Issue-8S June 2019 | Retrieval Number: H10850688S19/19©BEIESP

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: In this study, the researchers’ participated in the user experience design (UXD) community’s events and programmes, and several constraints were identified. Participatory action research (PAR) allowed the researchers to contribute, either directly or indirectly, towards solving problems during the study. The participatory research itself gauged fundamental issues which pointed to the importance of grounded theory as an analysis approach in HCI. In this research, PAR contributed to understanding the UXD community practice and to uncovering the sources of practitioners’ frustrations, and in to identifying problems areas of UXD practices. In sum, PAR is the most appropriate method to understand UXD practice because of its abilities to Uncover silent practices through the netnography, observation and field studies. The answers to sources of frustration varied according to the method of data collection. In the netnography study, issues were more in-depth and related to clients’ attitude, behaviour and knowledge. In the participant observation study, the problems of practice mostly related to the lack of knowledge or awareness of user experience terminology in general. With survey methods, the problems related to the mindsets and knowledge of the people involved in development process. In the field study, lack of management support, skills and awareness among those involved in the development process and the clients and potential customers came to the fore

Keywords: Grounded Theory, Participatory Action Research, User Experience Design Practice and Practice Constraints.
Scope of the Article: Community Information Systems