Triggering Employee Creativity through Knowledge Sharing, Organizational Culture and Internal Marketing
Naima Andleeb1, Shiau Wei Chan2, Safdar Nazeer3
1Naima Andleeb, Department of Technology Management and Business, University Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia.
2Shiau Wei Chan, Department of Technology Management and Business, University Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia.
3Safdar Nazeer, Assistant Professor, Department of Technology Management and Business, University Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia.
Manuscript received on 18 June 2019 | Revised Manuscript received on 25 June 2019 | Manuscript Published on 19 June 2019 | PP: 277-279 | Volume-8 Issue-8S June 2019 | Retrieval Number: H10460688S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In this paper a conceptual framework is proposed, where knowledge sharing (KS) works as mediator to enhance employee creativity (EC). Rigors review of literature states the significance of organizational culture(OC), internal marketing (IM) to EC in Islamic banking while KS is working as a mediator. The literature of this study contains six hypothesis. EC considered as dependent variable and there are two independent variables OC is first independent variable and internal marketing (IM) is considered second one the mediating variable for this study is knowledge sharing. The determinants in this study for OC were assimilated are “Power Distance, Uncertainty Avoidance, Future Orientation, performance orientation, masculinity versus femininity and Individualism versus collectivism”. Given framework is well suited for Islamic Banking. Later empirical research will conduct to observe the effect of given framework and hypothesis. The comprehensive propose framework in this paper contributes in empirical findings for academicians, Islamic banking industry is act as a platform, and will be helpful to the policymakers to formulate laws, rules and regulations.
Keywords: Power Distance, Uncertainty Avoidance, Future Orientation, Performance Orientation.
Scope of the Article: Information Ecology and Knowledge Management