SWOT Analysis of e-Marketing for e-Business
Kelly Steer1, Lalit Garg2, Vijay Prakash3, Vipul Gupta4
1Kelly Steer, Faculty of Information and Communication Technology, University of Malta, Msida, Malta.
2Lalit Garg, Faculty of Information and Communication Technology, University of Malta, Msida, Malta.
3Vijay Prakash, Thapar Institute of Engineering & Technology, Patiala, Punjab, India.
4Vipul Gupta, Thapar Institute of Engineering & Technology, Patiala, Punjab, India.
Manuscript received on 08 June 2019 | Revised Manuscript received on 13 June 2019 | Manuscript Published on 08 July 2019 | PP: 153-159 | Volume-8 Issue-8S3 June 2019 | Retrieval Number: H10400688S319/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: E-businesses are becoming more and more popular with time, mainly due to the range of opportunities offered by the internet and other technologies. These new technologies have provided marketers with new ways of promoting their products or services to the public. This paper compares the traditional marketing media with the new ones and looks at marketing tools which can be used to create a successful e-marketing strategy. The paper also analyses different e-marketing mediums using Porter’s 5 forces and SWOT (strengths, weaknesses, opportunities and threats) analysis.
Keywords: E-business, e-marketing, strategy, digital marketing, social media, Porter’s 5 forces, SWOT analysis
Scope of the Article: e-business