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Employee Attrition and Retention Strategies in Manufacturing: An Empirical Study in Amara Raja Batteries Limited
M. Sudheer Kumar1, Obulesu Varikunta2, K. Ramakrishna3

1Dr. M. Sudheer Kumar, Professor, Department of Management Studies, RGM College of Engineering, & Technology Auto Nomous Nandyal  (A.P), India.
2Mr. Obulesu Varikunta, Research Scholar, Department of Management Studies RGM College of Engineering, & Technology Auto Nomous Nandyal (A.P), India.
3Mr. K. Ramakrishna, Assistant Professor, Department of Management Studies, RGM College of Engineering, &Technology, Autonomous Nandyal (A.P), India.

Manuscript received on 01 May 2019 | Revised Manuscript received on 15 May 2019 | Manuscript published on 30 May 2019 | PP: 2962-2968 | Volume-8 Issue-7, May 2019 | Retrieval Number: G6243058719/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The success or failure of an organization depends to a large extent on the caliber of the people who work there. Without the positive and creative contributions of people, organizations can not progress and prosper. Companies have realized that competitive advantage lies primarily in people and that finding and maintaining good managers and employees is a strategic necessity. The concept of employer of choice has intensified in the last decade. The employees want to work for the best employers. Becoming an employer often involves the problem of acquiring the best talent for the organization, motivating employees to improve Performance, keeping them satisfied and loyal, developing employees so that they can grow and contribute skills and, ultimately, keep employees. This article attempts to study the factors that motivate the employee to work and the retention of employees from a sample of 360 respondents based on stratified random sampling. For the study data is collected with the help of the structure questionnaire. The collected data was coded, processed and analyzed with the help of the SPSS 21 version using descriptive and inferential statistics. The main result of the study is job security, providing competitive advantages for vacations, an adequate adaptation of the person to work, offering a competitive remuneration, providing a flexible work arrangement and finally a structured orientation training to contribute significantly to reduce intention of employee turnover.
Keyword: Competitive Pay, Employee Turnover, Flexible Work Arrangement, Job Security and Training.
Scope of the Article: Manufacturing Processes