Reputation Re-Construction and Its Influence on Competitiveness of Nigerian Firms
Bolaji Olaoye1, Oluwole Iyiola2, Chinonye Moses3
1Bolaji Olaoye, Department of Business Management, College of Business and Social Sciences, Covenant University, Ota Ogun State, Nigeria.
2Oluwole Iyiola, Department of Business Management, College of Business and Social Sciences, Covenant University, Ota Ogun State, Nigeria.
3Chinonye Moses, Department of Business Management, College of Business and Social Sciences, Covenant University, Ota Ogun State, Nigeria
Manuscript received on 01 May 2019 | Revised Manuscript received on 15 May 2019 | Manuscript published on 30 May 2019 | PP: 2319-2324 | Volume-8 Issue-7, May 2019 | Retrieval Number: G5957058719/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This Paper, we Attempt to Analyze How organizational competitiveness of selected manufacturing firms in nigeria can be boosted through reputation re-construction. By analyzing recorded responses gathered through semi-structured, openended interviews, three main themes are developed using qualitative content analysis of transcribed responses given by 21 randomly selected managers of 7 manufacturing companies in nigeria. The themes point to organizational needs and reputation re-designing as vital ingredients needed for growth and stability of business to provide competitiveness. Inter-coder reliability (using cohen kappa method) of 81% between two coders ensured sufficient trustworthiness for the study. It is suggested that for manufacturing firms to effectively contribute to economic development, the organization must carefully focus on the main themes herewith developed
Keyword: Competition, Image, Manufacturing, Organization
Scope of the Article: Disaster Management.