Medical Tourism in India: An Analysis
Priya Jindal1, Yashika2
1Priya Jindal, Associate Professor, M.M. Institute of Management, Maharishi Markandeshwar, Deemed University, Mullana-Ambala.
2Yashika, Research Scholar, M.M Institute of Management, Maharishi Markandeshwar, Deemed University, Mullana-Ambala.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 465-471 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10790587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In the current set-up tourism business is gaining massive financial profits. This is not limited to hotels, restaurants and historical sight scenes, but also extended to health care services globally, presented in term as medical tourism. Medical tourism or healthcare services industry is a rapidly growing industry worldwide. It is a combination of two economic activities, which represents the blend of two industries i.e. tourism and medicine. In the recent times, the globalization of the medical tourism and the immense requirement of quality health services at affordable cost, attract the foreign tourist towards developing countries like India, which adequate resources, expertise doctors, staff and hospitals to meet these demands. Now a day’s foreign tourists are preferring India not only for vacations but also for health care services like surgery, knee transplantation, beauty surgery, hip replacement, dental problems and many more. Most of tourist prefers India for ayurvedic treatment and treatment from natural resources. This paper emphasis on the strengths of India’s medical tourism, the challenges they have to face and the main drivers of medical tourism. It also discusses about the prospectives and expansion of medical tourism in India with the help of data analysis.
Keywords: Ayurvedic Treatment, Globalization, Health care Services, Medical Tourism.
Scope of the Article: Information Ecology and Knowledge Management