Movie Posters of Bollywood Remakes: A Semiotic Analysis
Anusha.V.S1, Gokul Balagopal2,Vinod.L3
1Anusha.V. S, MJMC Post Graduation Student, Department of Visual Media & Communication, Amrita School of Arts & Sciences, Kochi, Amrita Vishwa Vidyapeetham, India.
2Gokul Balagopal, MJMC Post Graduation Student, Department of Visual Media & Communication, Amrita School of Arts & Sciences, Kochi, Amrita Vishwa Vidyapeetham, India.
3Vinod L, Assistant Professor, Department of Visual Media & Communication, Amrita School of Arts & Sciences, Kochi, Amrita Vishwa Vidyapeetham, India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 291-301 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10510587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Today, films have become a huge part of the lives of people across the world. Their popularity has peaked over time despite competitions from other sources of entertainment. As a powerful visual element, posters play a key role in promoting a film’s theme and narrative. They are also an important tool for promoting the film. While film posters act as a medium for advertising the film for the audience and for the film companies, they are a medium that arouses curiosity and attracts the audience to the theatres This research aims at comparing the content, design, typography, colour, socio-cultural norms and the symbolic, written and technical elements of the posters of both the original and remake film in the Indian film industry. The research has been conducted for six months’ period through qualitative analysis of Indian film posters. Films from Indian languages like Malayalam, Tamil, Telugu, Hindi and others which cater to the audience who follow different social and cultural norms are analysed through this research. Other elements of visual languages that include colour and typography that enhances subtle meanings in the posters are also analysed in this research.
Keywords: Film Posters, Semiotics, Bollywood, Regional Movies.
Scope of the Article: Communication