Determiners of Clothing Interest among Adolescents
Payal Kanwar Chandel1, Yogita Sharma2,Vishnu Narayan Kucheria3
1Payal Kanwar Chandel, Associate Professor, Amity Institute of Behavioural and Allied Sciences, Amity University Rajasthan, India.
2Yogita Sharma, Research Scholar, Amity Institute of Behavioural and Allied Sciences, Amity University Rajasthan, India.
3Vishnu Narayan Kucheria, Assistant Professor, Amity Institute of Behavioural and Allied Sciences, Amity University Rajasthan, India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 02 June 2019 | PP: 159-161 | Volume-8 Issue-7S2 May 2019 | Retrieval Number: G10260587S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Adolescent as a period that due to the significant physiological and emotional changes an individual that he/she becomes highly cautious about the appearance and this cautiousness of the person is observed in the way one dresses up. The study attempts to explore various factors that influence the clothing interest for which statement of problem under investigation is “Determiners of Clothing Interest among Adolescents”. A sample size of 100 adolescents was selected. A structured questionnaire was designed which measures four dimensions namely appearance, experimenting, security and uniqueness which influence the clothing interest of the adolescents. Correlation and regression analysis were administered. Findings of the study shows that while making clothing related preferences, appearance was the highest concern among adolescents, followed security, then Uniqueness and at last experimenting. All the factors strongly correlate with the over-all clothing interest. While regression analysis shows that it is the appearance which is the strongest predictor of clothing related interest among adolescents.
Keywords: Adolescents, Clothing Interest, Appearance, Security, Uniqueness.
Scope of the Article: Security, Privacy and Trust in IoT & IoE