Investor’s Perception toward Mutual Fund in the Ernakulam City
Keerthana P M1, Nidheesh K N2, P.Balasubramanian3
1Keerthana.P.M, Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Sciences, Ernakulam, Kerala.
2Nidheesh.K.N, Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Sciences, Ernakulam, Kerala.
3Dr. P. Balasubramanian Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Sciences, Ernakulam, Kerala.
Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 26 April 2019 | PP: 786-790 | Volume-8 Issue-6S April 2019 | Retrieval Number: F60890486S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Mutual fund is now being considered as a leading tool in the Indian financial market. An investment in mutual fund helps the investor in identifying their goal, considering the risk return factor, better planning, understanding the various avenues available and so on. The study tries to find out the awareness level of investors towards mutual fund, factors considered while investing and also to know the commonly preferred asset management companies as well as fund schemes.
Keywords: Asset Management Company (AMC), Association of Mutual Funds in India (AMFI), Mutual Fund, Securities and Exchange Board of India (SEBI).
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management