Attitude towards Children’s Advertisements by the Indian Parents
Nazim Sha S1, M Rajeswari2
1Nazim Sha S, Research Scholar, Department of Management, Hindustan Institute of Technology and Science, Chennai (Tamil Nadu), India.
2M Rajeswari, Associate Professor, Department of Management, Hindustan Institute of Technology and Science, Chennai (Tamil Nadu), India
Manuscript received on 07 April 2019 | Revised Manuscript received on 20 April 2019 | Manuscript published on 30 April 2019 | PP: 804-808 | Volume-8 Issue-6, April 2019 | Retrieval Number: F3691048619/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Research is Carried on Parents in India. This examination is grasped to know how reasonably advertisements impacts on youngsters’ conduct. This examination is additionally to think about the parent’s disposition towards promotions and their involvement with their kids This examination likewise considers the dimension of support by the guardians in the interpretation of media substance. This examination likewise thinks about the youngsters’ capacity to grasp the notices as for their age. The results say that advertisements have a negative influence on children’s behavior. The results say that parents have a negative attitude towards advertisements. The results say parents agree that parents are idle in interpreting the media contents. The results say children between the age group 3 to 5 cannot comprehend the messages conveyed through advertising but they like the things shown in advertisement.
Keyword: Advertisements, Attitude, Age, Behavior, Children, Parents, Perception.
Scope of the Article: Disaster Management