Necessity of Machine Learning and Data Visualization Principles in Marketing Investment Management
Akshay Sreekant1, Senthilnathan P2, Gopichand G3, Manoov Rajapandy4, Naresh Kannan5
1Akshay Sreekant, Assistant Professor, Department of Computer Science Interdisciplinary, Vellore Institute of Technology, Vellore, Tamil Nadu, India.
2Senthilnathan P, Assistant Professor, Department of Computer Science Interdisciplinary, Vellore Institute of Technology, Vellore, Tamil Nadu, India.
3Gopichand G, Assistant Professor, Department of Computer Science Interdisciplinary, Vellore Institute of Technology, Vellore, Tamil Nadu, India.
4Manoov Rajapandy, Assistant Professor, Department of Computer Science Interdisciplinary, Vellore Institute of Technology, Vellore, Tamil Nadu, India.
5Naresh Kannan, Assistant Professor, Department of Computer Science Interdisciplinary, Vellore Institute of Technology, Vellore, Tamil Nadu, India.
Manuscript received on 08 April 2019 | Revised Manuscript received on 15 April 2019 | Manuscript Published on 26 July 2019 | PP: 527-530 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F11100486S419/19©BEIESP | DOI: 10.35940/ijitee.F1110.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Since these sudden bursts of Technological advancements have taken over and are making forays into the corporate worlds research and development, it is important for the marketing investment sectors to embrace and adapt with the changes, and thus to move forward, need to implement concepts such as machine learning to keep up with the pace. Thus in this paper, we will discuss why it is necessary to do so, and what the desired output has been on some sample applications of machine learning.
Keywords: Machine Learning, Forecast, Return on Investment, Spends, Medium, Marketing, Dashboard, Word Cloud.
Scope of the Article: Machine Learning