Applying the Principles of Blue Ocean Strategy in Supply Chain Management on Corporate Performance
Tahereh Nasrollahzadeh1, Abdul Kadir Marsono2, Masine Md. Tap3
1Tahereh Nasrollahzadeh, Ph.D Candidate, Department of Civil Engineering, University Teknologi Malaysia, Skudai, Johor Malaysia.
2Dr. Abdul Kadir Marsono, Ph.D Associate Professor, Department of Civil Engineering, University Teknologi Malaysia, Skudai, Johor Malaysia.
3Dr. Masine Md. Tap, Ph.D Associate Professor, Department of Mechanical Engineering, University Teknologi Malaysia, Skudai, Johor Malaysia.
Manuscript received on 17 October 2014 | Revised Manuscript received on 24 October 2014 | Manuscript Published on 30 October 2014 | PP: 1-4 | Volume-4 Issue-5, October 2014 | Retrieval Number: E1807104514/14©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper aims to expand the justification on role of the principles of blue ocean strategy (BOS) in supply chain management (SCM) for increasing the corporate performance of companies. The principles of blue ocean strategy is first explain in supply chain management field. Then using a structural model, the role of applying these principles on corporate performance is illustrated. In order to verify the BOS model, a study was presented and distributed among the 68 international companies. Based on the results, SCM and corporate performance are found to be mostly affected by the Overcome key organizational hurdles, reconstruct market boundaries and Focus on the big picture, not the numbers, respectively.
Keywords: Blue Ocean Strategy (BOS)- Supply Chain Management(SCM) – Corporate Performance – PLS Path Modeling.
Scope of the Article: High Performance Concrete