A Research on Cloud Kitchen Prerequisites and Branding Strategies
H.M.Moyeenudin1, R. Anandan2, Shaik Javeed Parvez3, Bindu. G4
1H.M.Moyeenudin*, Assistant Professor, School of Hotel and Catering Management, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai. India.
2R. Anandan,Professor, School of Engineering, Department of Computer Science Engineering, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai. India.
3Shaik Javeed Parvez, Assistant Professor, School of Engineering, Department of Computer Science Engineering, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai. India.
4Bindu.G, Assistant Professor, School of Engineering, Department of Computer Science Engineering, Vels Institute of Science Technology and Advanced Studies (VISTAS), Chennai. India.
Manuscript received on December 12, 2019. | Revised Manuscript received on December 24, 2019. | Manuscript published on January 10, 2020. | PP: 983-987 | Volume-9 Issue-3, January 2020. | Retrieval Number: C8188019320/2020©BEIESP | DOI: 10.35940/ijitee.C8188.019320
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Emerging trend for smart food delivery is cloud kitchen concept, this is a modern phenomenon in a contemporary scenario around the world, and this concept is developing at the most noteworthy stage with a Compound Annual Growth Rate (CAGR) when contrasted with other slice of food and beverage outlets like Restaurants and fast food outlets. The aim of this study is to analyze demand and requirements of cloud kitchen. Secondly it focuses on the marketing strategy need to be adopted by cloud kitchen. As the fundamental method is to adopt a right branding strategy for cloud kitchen the results proveswith Pearson’s correlation about the requirements as Online APP by (r = .690**, p = .000) is significant with 0.01 level in association and also with online application then web ads with a value(b = .245, p = .000) from linear regression for the reference of online reviews before ordering food.
Keywords: Cloud Kitchen, Food Delivery, Virtual Kitchen, Branding Cloud Kitchen.
Scope of the Article: Virtual Reality