Preferences of Baby Products Manufactured using Modernised Machinaries in Rural Areas
R. Vasuki1, M. Sankar2, N. Mathan Kumar3
1R. Vasuki, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2M. Sankar, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3N. Mathankumar, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 08 November 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 31 December 2019 | PP: 389-391 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11721292S419/2019©BEIESP | DOI: 10.35940/ijitee.B1172.1292S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The marketer’s responsibility is to position his product in such a manner so as to suit the tastes and preferences of the consumers. Consumer preference refers to the preference on the consumer for one brand of a product in relation to various other brands of the same products. Today more and more of consumers in India are becoming quality conscious. They insist on quality products and are prepared pay even more for it. An attempt is being made through this survey to find out the parents preference regarding the purchase and consumption of baby products.
Keywords: Consumer Preference, Market Responsibility.
Scope of the Article: Software Product Lines