Women’s Role in Advertising Brands of Various Electronic Gadgets
N. Mathankumar1, S. Jeni Theresa2, T. Subhalatha3
1N. Mathankumar, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2S. Jeni Theresa, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3T. Subhalatha, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 08 November 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 31 December 2019 | PP: 377-379 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11681292S419/2019©BEIESP | DOI: 10.35940/ijitee.B1168.1292S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This article expounds regarding the matter of brands. The comprehension of brands has changed alongside the occasions and financial atmosphere. The change expects organizations to move their considering brands from a showcasing focused capacity to a core value that includes each part of the association. Current brand thinking never again spins around unmistakable brand properties, for example, logos and hues, these simply make up the obvious brand. Each new brand need to position and brand itself as an organization that can convey huge included an incentive for the clients, through extending the administration model of conventional publicizing offices. The brand incorporates the organization to advocate straightforwardness and decent variety, Visible correspondence, and purposes of contact with the organization. From the site to the workplace and the unmistakable items. Brands are required to be steady and suitable.
Keywords: Organizations, Incentives.
Scope of the Article: Social Sciences