Customer Expectation for Improvising the Comfortability of Royal Enfield two Wheelers
J. Kannan1, D. Venkatrama Raju2
1J. Kannan, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2D. Venkatrama Raju, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 08 November 2019 | Revised Manuscript received on 16 December 2019 | Manuscript Published on 31 December 2019 | PP: 361-363 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11641292S419/2019©BEIESP | DOI: 10.35940/ijitee.B1164.1292S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The LPG policies have lead to unremitting raise in rivalries which have eventually resulted in transformation in row by the universal values as fit as in considerable slice in price. Advertising of automobile investment company and bank division have too played a noteworthy position in boost vehicle require, particularly since the residents in the center revenue set. Currently numerous global brands like Honda, Suzuki, are rival with Indian brands such as Royal Enfield, Hero Honda, Bajaj, TVS, and Kinetic to imprison Indian Markets. These company track diverse advertising strategy have resulted in creation the end user the main input for winner in the business The genuine test is to create charmed clientele and additional highly faithful consumers. Customers are the sovereign and lacking fulfilling their wants nothing be able to live in the business spirited globe. The present study aims to investigate the consumer perception and satisfaction towards Royal Enfield Bike.
Keywords: Automobile Investment, Advertising Strategy, Consumer Perception.
Scope of the Article: Perception and Semantic Interpretation