Employing Women Technical Assistants for Enahncing the Empowerment of Women in Scoiety
Anudevi1, V. Sailaja2, S. Binapani3
1Anudevi, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2V. Sailaja, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3S. Binapani, Department of Science and Humanities, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 07 November 2019 | Revised Manuscript received on 15 December 2019 | Manuscript Published on 31 December 2019 | PP: 320-324 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11521292S419/2019©BEIESP | DOI: 10.35940/ijitee.B1152.1292S419
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Women in India have historically been suppressed and even more repressed have been women in particular who belong to the economically and socially weaker sections of society. Throughout post-independence India, all the provisions in the constitution and the length of legislation enacted to empower women were not sufficient to free women from their conventional bondages, liabilities and restrictions. The involvement of women in decision-making processes, particularly in rural areas, has remained very marginal until recent times. This article highlights the satisfaction of members in Tamilnadu for marketing women’s self-help groups.
Keywords: Self-Help Groups (SHGs), Marketing Activities, Marketing Products, Marketing Performance, SHG Members Satisfaction and Experience.
Scope of the Article: Marketing and Social Sciences