A Research on Negative Percipience of E-Commerce by Non-Online Shoppers in Tirupattur
Praveen Kumar S1, S. Senith2
1Praveen Kumar S, Ph.D. Research Scholar Part-Time, Department of Management Studies, Karunya Institute of Technology and Sciences, Coimbatore (Tamil Nadu), India.
2Dr. S. Senith, Assistant Professor, Department of Management Studies, Karunya Institute of Technology and Sciences, Coimbatore (Tamil Nadu), India.
Manuscript received on 26 November 2019 | Revised Manuscript received on 14 December 2019 | Manuscript Published on 30 December 2019 | PP: 445-449 | Volume-9 Issue-2S3 December 2019 | Retrieval Number: B11091292S319/2019©BEIESP | DOI: 10.35940/ijitee.B1109.1292S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The technological advancement has made a revolutionary impact almost in all firms, even from the beginning of this millennium it has made big leap towards online business and online commercialization also known as Electronic Commerce. The Metropolitan cities like New Delhi, Mumbai, Chennai, Bangalore (Bengaluru) and Kolkata has been trendy and very well developed towards e-commerce and its impact is so high, as the lifestyle of man residing in those place varies and has huge difference with the people of rural and semi urban people. This Survey is about the study on negative percipience of E-Commerce by non-online shoppers with special reference to Tirupattur, a semi-urban town in Vellore District of Tamil Nadu, India.
Keywords: E-Commerce, E-Shopper Perception, Purchase Behavior, Semi-urban Area, Traditional Consumer Perception.
Scope of the Article: e-Commerce,