Ill Consequences of Social Media in Intepreting Customers Buying Opinion
C. Archanapriya1, M. Sankar2, K. Thiyagarrajan3
1C. Archanapriya, Assistant Professor, Department of Science & Humanities, Bharath Institution of Higher Education and Research, (Tamil Nadu), India.
2M. Sankar, Assistant Professor, Department of Science & Humanities, Bharath Institution of Higher Education and Research, (Tamil Nadu), India.
3K. Thiyagarrajan, Assistant Professor, Department of Science & Humanities,Bharath Institution of Higher Education and Research, (Tamil Nadu), India.
Manuscript received on 06 November 2019 | Revised Manuscript received on 14 December 2019 | Manuscript Published on 31 December 2019 | PP: 178-180 | Volume-9 Issue-2S4 December 2019 | Retrieval Number: B11071292S219/2019©BEIESP | DOI: 10.35940/ijitee.B1107.1292S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This research aims to study the interaction between the companies and the consumers directly. Now a day’s social media is playing a vital role for the marketers. It creates curiosity, brand awareness. Social media is the fastest way to get in touch with the consumers. The traditional word-of-mouth publicity has been replaced by word-of-web as consumers are increasingly referring to social media sites before making a purchase, greatly influencing buying behavior. This Study is focusing on the factors which influence the impact of social media on consumer buying behavior. To analyse the impact of demographic variables on purchasing behavior using social media. The survey has been conducted by randomly selecting 50 respondents who are using Social Media. Result show that Social Media influences consumer buying behavior.
Keywords: Social Media, Demographic Variables.
Scope of the Article: Social Networks