Development of A Model to Increase the Investment Attractiveness of an Enterprise
Lyudmila Piterskaya1, Olga Zinisha2, Roza Avdeeva3, Natalia Goncharova4
1Lyudmila Piterskaya*, Department of Money Circulation and Credit, Kuban State Agrarian University named after I.T. Trubilina, Krasnodar, Russia.
2Olga Zinisha, Department of Money Circulation and Credit, Kuban State Agrarian University named after I.T. Trubilina, Krasnodar, Russia.
3Roza Avdeeva, Department of Marketing and Business Communications, Kuban State Technological University, Krasnodar, Russia.
4Natalia Goncharova, Department of Economic Theory, Kuban State Agrarian University named after I.T. Trubilina, Krasnodar, Russia.
Manuscript received on October 12, 2019. | Revised Manuscript received on 22 October, 2019. | Manuscript published on November 10, 2019. | PP: 3961-3964 | Volume-9 Issue-1, November 2019. | Retrieval Number: A5036119119/2019©BEIESP | DOI: 10.35940/ijitee.A5036.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Based on the researches, a model of effective investment activity has been developed. As part of the task, a system of key performance indicators (KPI) is determined that reflects the strategy for managing investment resources and signaling the state of the management object. A range of indicators is proposed that will classify factors that determine a specific investment situation. Moreover, these indicators are measured not so much in quantitative value as in qualitative. Measures of impact of state influence on increasing the investment attractiveness of industrial enterprises have been developed. It has been established that in an unstable economy, the methods of “following the investor” based on the analysis of the mass behavior of already functioning investors are more appropriate.
Keywords: Modeling, System, Investments, Financial Resources.
Scope of the Article: e-Business