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Research of Forecasting on Tourist Arrivals to Malaysia
Nur Faezah Jamal1, Nor Mariyah Abdul Ghafar2, Mohd Zaki Awang Chek3, Isma Liana Ismail4

1Nur Faezah Jamal, Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Perak Branch, Tapah Campus, Malaysia.

2Nor Mariyah Abdul Ghafar, Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Perak Branch, Tapah Campus, Malaysia.

3Mohd Zaki Awang Chek, Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Perak Branch, Tapah Campus, Malaysia.

4Isma Liana Ismail, Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Perak Branch, Tapah Campus, Malaysia.

Manuscript received on 10 December 2019 | Revised Manuscript received on 23 December 2019 | Manuscript Published on 31 December 2019 | PP: 686-689 | Volume-8 Issue-12S2 October 2019 | Retrieval Number: L111910812S219/2019©BEIESP | DOI: 10.35940/ijitee.L1119.10812S219

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Tourists get attracted towards Malaysia because of our culture and geography. Apart from heritage and culture, the tourists from all over the world visit here for various purpose. Therefore, forecasting tourist arrivals with high level of accuracy becomes important because it can ensure the development of tourism industries. So, this study focuses on tourist arrivals to Malaysia. This paper attempts to define the component of patterns exist in the time series data, to determine the most suitable model best fits in data series by using the error measure that are Mean Square Error (MSE) and Mean Absolute Deviation (MAD) and to forecast the one-step ahead forecast on the best model. In this study, data of tourist arrivals to Malaysia has been obtained from January 2000 until December 2018. All 228 monthly data were analyzed by using selected Univariate Modeling. The result found that tourist arrivals to Malaysia has a linear trend model and Double Exponential Smoothing with α = 0.17 was the best model for this time series.

Keywords: Forecasting, Mean Absolute Error, Mean Square Error, Tourist Arrivals.
Scope of the Article: Operational Research