Predictors of Commercialization Success in Product Innovation: A Systematic Research
Norhadilah Abdul Hamid1, Azmawani Abd Rahman2, Abdul Talib Bon3, Yunos Ngadiman4, Ahmad Nur Aizat Ahmad5
1Norhadilah Abdul Hamid, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Parit Raja Johor, Malaysia.
2Azmawani Abd Rahman, Faculty of Economics and Management, Universiti Putra Malaysia, Serdang Selangor, Malaysia.
3Abdul Talib Bon, Aculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Parit Raja Johor, Malaysia.
4Yunos Ngadiman, Aculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Parit Raja Johor, Malaysia.
5Ahmad Nur Aizat Ahmad, Aculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Parit Raja Johor, Malaysia.
Manuscript received on 06 December 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 114-120 | Volume-8 Issue-12S2 October 2019 | Retrieval Number: L102210812S219/2019©BEIESP | DOI: 10.35940/ijitee.L1022.10812S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This review paper illustrates the routes within the area of innovation commercialization. The routes are extracted from the total of 245 past studies that had been published from year 2007 to year 2015 from numerous established databases. The results from systematic literature review shows that eights main predictors of commercialization has been identified. All eight factors are organizational support, knowledge management, strategic orientation, contextual factors, innovation characteristics, team composition, individual factors and collaboration.
Keywords: Commercialization, Success, Product, Innovation.
Scope of the Article: Production Engineering