Ayurvedic Companies on Consumer Behaviour
Shipra Gupta1, Preeti Sharma2
1Shipra Gupta, Associate Professor, Department of Commerce, Graphic Era Hill University, Dehradun (Uttarakhand), India.
2CA Preeti Sharma, Department of Commerce, Graphic Era Deemed to be University, Dehradun (Uttarakhand), India.
Manuscript received on 16 June 2020 | Revised Manuscript received on 27 June 2020 | Manuscript Published on 04 July 2020 | PP: 94-96 | Volume-8 Issue-12S3 October 2019 | Retrieval Number: L101010812S319/2020©BEIESP | DOI: 10.35940/ijitee.L1010.10812S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Indian FMCG is the fourth largest sector in the economy. In India, raw materials are cheaper and availability of labor are easy than other place. India may be got benefit in this worldwide competitive Era. Many numbers of ayurvedic companies are available in India. Few companies are maintaining their loyalty and believe in customers. Maximum countries of whole world appreciate the ayurvedic medicine of Indian companies. In this manuscript a questionnaire is filled by 50 respondents to know about the consumers’ perception regarding mainly three Ayurveda company and their common brand. This questionnaire is fulfilled by different variables. After the analysis of this study it has been concluded that mostly consumers like the company Dabur and its product Chyawanprash. This manuscript will be very fruitful for the consumers and researchers.
Keywords: Ayurvedic Companies, Comparative Study, Product Chyawanprash, Consumers Buying Behavior.
Scope of the Article: Social Sciences