Customer Perception About Window Shopping In Malls In Special Reference To Chennai
N.C. Vinoditha1, Sreeya B2
1N.C. Vinoditha , BBA LLB(Hons), 1st year Saveetha school of law, Saveetha Institute of Medical and Technical Sciences (SIMATS),Chennai, Tamilnadu, India.
2Dr. Sreeya B, Associate Professor, Department of Management Studies, Saveetha School of Law, SIMATS, Chennai, Tamilnadu, India.
Manuscript received on 28 August 2019. | Revised Manuscript received on 06 September 2019. | Manuscript published on 30 September 2019. | PP: 3180-3183 | Volume-8 Issue-11, September 2019. | Retrieval Number: K25120981119/2019©BEIESP | DOI: 10.35940/ijitee.K2512.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Customer perception is a showcasing idea that envelops a buyer’s impression, mindfulness and additionally awareness about an company or its contributions. Window shopping or browsing is an act of examining a store’s display without any motive to buy. The main objective of this research is to know about the perception of the customers about window shopping in malls. Descriptive research is the type of research carried. Out. Convenient sampling method is used. The research was carried out among 1450 respondents Different statistical tools like chi square , correlation and paired t test were used. It shows that male and female have different perspective regarding window shopping. It shows that educational qualification does not create impact on the awareness of product during window shopping. The findings of the research states that there is no significant association between age and entertainment . Most of the people in Chennai have a little awareness about window shopping and its elements.
Keywords: Window shopping, Customer perception, Display, Buying behaviour, Entertainment.
Scope of the Article: Perception and Semantic Interpretation