Generation Y Consumer Perception of Patanjali Products in Kerala
BrijeshSalil1, Soni Vivek2
1BrijeshSalil, 2nd Year Student, Department of Management, Amrita Vishwa Vidyapeetham, Kollam, India
2SoniVivek, Assistant Professor Department of Management Amrita Vishwa Vidyapeetham, Amritapuri.
Manuscript received on 19 August 2019. | Revised Manuscript received on 10 September 2019. | Manuscript published on 30 September 2019. | PP: 266-270 | Volume-8 Issue-11, September 2019. | Retrieval Number: K13180981119/2019©BEIESP | DOI: 10.35940/ijitee.K1318.0981119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: FMCG is one of the sectors which are rapidly rising all over the world. There are many FMCG companies in India including Hindustan Unilever (HUL), Procter & Gamble (P&G), India tobacco company (ITC), Patanjali, etc.The objective of the study is to understand the consumer perception of Patanjali products in Kerala, India. The primary data was collected from a structured questionnaire with 100 respondents. The major finding in the study says that Quality and Natural product are the two main things that influences customer to buy Patanjali products in Kerala. Further analysis brought out the whether the Patanjali will sustain in the market or not, majority of the people told that they will buy the product again and they will recommend the product to their friends and relatives. So with this we can say that the Patanjali products will sustain in Kerala market.
Keywords: FMCG, Consumer perception, Patanjali
Scope of the Article: Production Engineering