A Access on Consumer Satisfaction of Hero Two Wheeler Bike
SP. Karuppiah1, Surenthran David P2
1SP. Karuppiah, Assistant Professor, Department of MBA, St.Joseph’s College of Engineering,Chennai, Tamilnadu, India.
2Surenthran David P, Assistant Professor, Department of MBA, St.Joseph’s College of Engineering,Chennai, Tamilnadu, India.
Manuscript received on 13 September 2019 | Revised Manuscript received on 22 September 2019 | Manuscript Published on 11 October 2019 | PP: 788-792 | Volume-8 Issue-11S September 2019 | Retrieval Number: K113909811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1139.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study is based on the level of consumer satisfaction for bike users in Chennai city of Tamilnadu. The survey is mainly focused on the factors in which the bike owners are satisfied / dissatisfied with two wheeler bikes they are using. Customers play a major role in this competitive era. In order to survive, a company should analyze different factors of consumer satisfaction. Even though it varies from each and every individual, important basic attributes should be identified.
Keywords: Satisfaction, factors, consumer, buying behavior, two wheeler, respondents etc.
Scope of the Article: Behaviour of Structures