Impact on Social Networking Sites Among the Women Undergraduate Students
Keepthy K1, D. Shalini2
1Deepthy K, Assistant Professor- Department of Business Administration, Sri Ramakrishna College of Arts & Science for Women, Tamil Nadu, India.
2D. Shalini, Assistant Professor- Department of Business Administration, Sri Ramakrishna College of Arts & Science for Women, Tamil Nadu, India.
Manuscript received on 13 September 2019 | Revised Manuscript received on 22 September 2019 | Manuscript Published on 11 October 2019 | PP: 770-775 | Volume-8 Issue-11S September 2019 | Retrieval Number: K113509811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1135.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The study has been used to explore the impact of social networking sites amongst the undergraduate women students. In the framework of existing digital media, social networking sites have been known as individuals, by means of the Internet and web application to converse in previously unfeasible ways. It can be predominantly effect of a culture-wide impression shift in the uses and potential of the internet itself. The objectives of the study are to ascertain the different type of social networking sites used by women undergraduate students to scrutinize the level of usage, reason of using social networking sites, to settle on the advantages of using social networking sites and to make out the dangers associated with social networking and to submit strategies to restructure such dangers. The descriptive design has been in use to get responses from a sample size of 115 women undergraduate students who were selected via random sampling techniques. The 115 respondents completed and returned the questionnaire precisely indicating 100% response rate. The outcome of the study discloses that all the women undergraduate students uses social networking sites to expand information, interaction with friends, connecting to their classmates for online study, discussing serious national issues and watching movies etc. There are many advantages of using social networking sites and their menaces combined with social networking and such dangers can be restructured using the strategies available in the work. From the findings, it was recommended that women undergraduate students should attend various awareness program to update on the negative aspects of social networking sites etc. Based on the findings suitable suggestions were also made.
Keywords: Social Networking, women students, digital world
Scope of the Article: Information-Centric Networking