Social Media as the Next Trend in Social Business Marketing Social Media as the Next Trend in Solar Business Marketing
Vardhini V1, P. Raja2, Kabirdoss Devi3
1Vardhini V, Research Scholar, Bharathair University, Coimbatore, Tamil Nadu, India.
2Dr. P. Raja, Director, SIVET College, Chennai, Tamil Nadu, India.
3Dr, Kabirdoss Devi, Asst. Professor (SG) , Saveetha Engineering College, Chennai, Tamil Nadu, India.
Manuscript received on 13 September 2019 | Revised Manuscript received on 22 September 2019 | Manuscript Published on 11 October 2019 | PP: 760-763 | Volume-8 Issue-11S September 2019 | Retrieval Number: K113309811S19/2019©BEIESP | DOI: 10.35940/ijitee.K1133.09811S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In today’s era, everyone have online presence. Someone will have more presence, someone will have less presence. Someone will be on mail and Facebook only and someone will be on everything from mail to Facebook, Twitter, Instagram, Linkedin etc. For Business, they are the perfect target. One can reach as many as potential customers and leads through social media all over the world which they can never achieve through any other media. Social media can be interactive and informative. New generation is highly active in social media at the same time they are highly aware of the growing concerns like global warming. New generation knows the importance of change and they encourage any noble cause all over the world. Even though solar business are present for a very long time but now only it is gaining importance after growing concerns towards our Mother Nature. To reach maximum target customers, it is very important for the Solar business to take leverage of Social media. Posting an article, or blog or uploading a video is not enough, if you are not targeting the correct viwers and you are not converting your viwers into leads. In this article, we would understand that how solar business can get fullest from social media and how to increase your customer base. Social media may sound like informal way to serve the customers but it is a powerful relationship builder for the company. Social media is very important to inspire and build strong relationship with the potential customers.
Keywords: Solar business, Social Media, Potential customers, Global warming, Leverage.
Scope of the Article: Social Networks