Character Archetypes: Aesthetic Values in Character Design in Malaysia `s Animated Films
Dahlan Abdul Ghani1, Asyraf Zaki bin Mohd Sobri2
1Dahlan Abdul Ghani, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Jalan Sultan Ismail, Kuala Lumpur, Malaysia.
2Asyraf Zaki bin Mohd Sobri, Universiti Kuala Lumpur, Malaysian Institute of Information Technology, Jalan Sultan Ismail, Kuala Lumpur.
Manuscript received on 05 September 2019 | Revised Manuscript received on 14 September 2019 | Manuscript Published on 26 October 2019 | PP: 242-245 | Volume-8 Issue-11S2 September 2019 | Retrieval Number: K103709811S219/2019©BEIESP | DOI: 10.35940/ijitee.K1037.09811S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Animation defined as a process which giving inanimate object or images appear to be moved. Today, the technology has advanced to another level which animators using computer-generated imagery (CGI) to animate. The aim of this research is to introduce to people about the aesthetics value in character design. In animated film, it must be a character to roll as something that can successfully give the message, feeling, and mood in a situation. So, the character must have the aesthetic value through strong physical appearance based on his or her colour patterns, body language, and shapes to express them. For example, in Malaysia we have many iconic characters in animated series that succeed in portraying the aesthetics value based on what they wanted to deliver like Upin Ipin, Boboi Boi, Keluang Man and Anak-anak sidek. However, not all viewers see the difference. Thus, by making this research, it will guide them to be more intuitive and can differentiate among characters in any movies.
Keywords: Character Design, Aesthetic Value, Animation, (CGI).
Scope of the Article: Low-power design