The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Malaysia
Nik Alif Amri Nik Hashim1, Abdullah Muhamed Yusoff2, Zaimatul Awang3, Roslizawati Che Aziz4, Shah Iskandar Fahmie Ramlee5, Nurzehan Abu Bakar6, Mohd Asyraf Mohd Noor7, Boyd Sun Fatt8
1Nik Alif Amri Nik Hashim, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan
2Abdullah Muhamed Yusoff, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan
3Zaimatul Awang, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan
4Roslizawati Che Aziz, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan
5Shah Iskandar Fahmie Ramlee, Faculty of Entrepreneurship & Business, Universiti Malaysia Kelantan
6Nurzehan Abu Bakar, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan
7Mohd Asyraf Mohd Noor, Faculty of Hospitality, Tourism & Wellness, Universiti Malaysia Kelantan
8Boyd Sun Fatt, Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
Manuscript received on 14 August 2019 | Revised Manuscript received on 20 August 2019 | Manuscript published on 30 August 2019 | PP: 4591-4596 | Volume-8 Issue-10, August 2019 | Retrieval Number: J10850881019/19©BEIESP | DOI: 10.35940/ijitee.J1085.0881019
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Tourism research identified that the risk element has a significant impact on tourist intention to travel and tourist destination choice criteria. The connection between domestic tourists perceived risk and revisit intention has not been widely explored mainly in Malaysia context, but the existing studies suggest a close connection among them.This study aims to examine the affect tourist perceived risk toward their revisit intention to visit tourist destination in Malaysia. A total of 384 sample valid responses were obtained.The sampling method for domestic tourist was convenience sampling method. Data collection instrument was a questionnaire which adapting the self-administered questionnaire distributionThe Partial Least Square Structural Equation Model (SEM-PLS) was used to analyze the information. A Partial Least Square findings verified model fitness in the population studied. Similarly, the results of the path analysis found that the intention of visiting tourist destination in Malaysia was affected by physical and financial risk.
Keywords: Domestic Tourist, Perceived risk, Revisit Intention, Malaysia
Scope of the Article: Smart Grid Communications