Competitive Analysis as an Enhancement Technique for Increased Productivity
R. Ravimohan1, S. Praveen Kumar2, Salomy3, Puja4
1R. Ravimohan, Assistant Professor, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India.
2S. Praveen Kumar, Professor & Head, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India.
3Salomy, MBA, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India.
4Puja, MBA, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai, India.
Manuscript received on 10 June 2019 | Revised Manuscript received on 17 June 2019 | Manuscript Published on 19 June 2019 | PP: 604-608 | Volume-8 Issue-8S June 2019 | Retrieval Number: H11020688S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study was conducted in Chennai among the students of Purna Solutions and primary data was collected from 100 respondents using a Structured Questionnaire administered in person by the Researchers. The data collected was analysed and their competitors were studied. It mainly focuses comparative analysis, brand awareness and customer satisfaction level. This project has conduct geographical area of Chennai at various IT training institutes. This is mainly concerned on students (customers) perceptions and competitor analysis. It can be used to identify competition level, brand awareness and response of students about various IT certification products.
Keywords: Comparative Analysis, Brand Awareness, Customer Satisfaction Level, Strengths and Weaknesses, Business Needs, Competitor and Needs, key to Competitive Advantage, Values.
Scope of the Article: Process and Workflow Management