Implication of National Culture in Firms‟ Innovative Capabilities From Malaysian Perspective
Siti Farhanah Hasnan1, Razamin Ramli2, Mohd Noor Abdul Hamid3, Maznah Mat Kasim4
1Siti Farhanah Hasnan, School of Decision Science, School of Quantitative Science, College of Arts & Sciences, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
2Razamin Ramli, School of Decision Science, School of Quantitative Science, College of Arts & Sciences, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
3Mohd Noor Abdul Hamid, School of Creative Industry Management and Performing Arts, College of Arst & Sciences, niversiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia
4Maznah Mat Kasim, School of Decision Science, School of Quantitative Science, College of Arts & Sciences, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia
Manuscript received on 08 June 2019 | Revised Manuscript received on 13 June 2019 | Manuscript Published on 08 July 2019 | PP: 221-228 | Volume-8 Issue-8S3 June 2019 | Retrieval Number: H10620688S319/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Innovation is the key characteristic of any developed nations. From an organizational perspective, innovation allows firms to remain relevant and stay competitive in the market. Hence, fostering innovation has become the main agenda for many organizations all over the world. With globalization and technological advancement, more organizations are becoming multinational and conducting their businesses across borders. The understanding of local culture is essential for these firms in their quests for innovation. This paper examines the implications of national culture on firms’ innovation capabilities in the context of Malaysia. The discussion adopts Hofstede dimension of national culture and focuses mainly on the leadership and effective strategic communication in innovation development. A framework is developed to explain the context, enablers and barriers to innovation.
Keywords: National culture, innovation, strategic communication, Leadership, Hofstede, Malaysia
Scope of the Article: Marketing and Social Sciences