Factors Influencing Recycling Intention among University Students
Noralfishah Sulaiman1, Shiau Wei Chan2, Yi Sean Ong3
1Noralfishah Sulaiman, Department of Technology Management and Business, University Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia.
2Shiau Wei Chan, Department of Technology Management and Business, University Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia.
3Yi Sean Ong, Department of Technology Management and Business, University Tun Hussein Onn Malaysia, Batu Pahat, Johor, Malaysia.
Manuscript received on 18 June 2019 | Revised Manuscript received on 25 June 2019 | Manuscript Published on 19 June 2019 | PP: 336-340 | Volume-8 Issue-8S June 2019 | Retrieval Number: H10570688S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In Malaysia, the awareness of recycling to reduce household waste among Malaysians are quite low. Research has shown that the Malaysians’ recycling rate was as low as five percent only. Hence, the purpose of this research is to determine the factors influencing the recycling intention among university students. Seven hypotheses were conducted with seven factors which were attitude, subjective norm, perceived behavioral control, past behavior, perceived moral obligation, knowledge and inconvenience, which were believed to influence the recycling intention among UTHM students. In this research, 375 University Tun Hussein Onn Malaysia (UTHM) students were selected randomly from the total of 11888 students to complete the questionnaire. The data collected were analyzed quantitatively by using descriptive analysis, correlation analysis, and regression analysis. The results showed that all the factors were positively correlated with recycling intention. However, the regression analysis indicated that past behavior and subjective norm had more impact on recycling intention if compared to other factors. The findings of this study could improve the awareness of recycling and encouraging the recycling intention among Malaysians.
Keywords: Among Malaysians, wuite Low, Perceived Moral Obligation, Knowledge and Inconvenience.
Scope of the Article: Information Ecology and Knowledge Management