Exploring the Internal and External Constraint of IT Business Start up in Bandung, Indonesia
Endang Chumaidiyah1, Wawan Tripiawan2, Rio Aurachman3
1Endang Chumaidiyah, Department of Industrial Engineering, Telkom University, Bandung, West Java, Indonesia.
2Wawan Tripiawan, Department of Industrial Engineering, Telkom University, Bandung, West Java, Indonesia.
3Rio Aurachman, Department of Industrial Engineering, Telkom University, Bandung, West Java, Indonesia.
Manuscript received on 05 June 2019 | Revised Manuscript received on 12 June 2019 | Manuscript Published on 19 June 2019 | PP: 126-131 | Volume-8 Issue-8S June 2019 | Retrieval Number: H10240688S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The digital era encourages a digital transformation that brings changes in the application of digital technology in all aspects of people’s lives. The digital economy becomes a business opportunity that encourages the growth of various startup of IT business especially game product, content and digital application. Nevertheless, the IT startup business with all its new creativity and ideas remains vulnerable to obstacles due to its various limitations. Business management is essential to be done by startup IT by empowering internal resources owned and by always paying attention to external factors. This research aims to explore and analyze internal and external IT business startup constraints. This study uses a descriptive qualitative method by distributing questionnaires to 40 respondents selected through convenience sampling approach. The result of the research shows that the internal factors which become obstacles for a start-up IT from the are competence, capital, technology, and innovation. As for external factors that become obstacles for start-up; IT in a sequence is the regulation, competition, market structure, and market orientation.
Keywords: Digital Business, Descriptive Qualitative, Digital Application, Start-Up.
Scope of the Article: IoT Applied for Digital Content