Consumers’ Perception on Purchase of Wellness Products: An Empirical Analysis
A Sai Manideep1, P. Srinivasa Reddy2, M Siva Koti Reddy3
1A Sai Manideep, Assistant Professor, Department of Management Studies, Vignan’s Foundation for Science, Technology & Research University, Guntur (Andhra Pradesh), India.
2Dr. P. Srinivasa Reddy, Professor, Department of Management Studies, Vignan’s Foundation for Science, Technology & Research University, Guntur (Andhra Pradesh), India.
3Dr. M Siva Koti Reddy, Assistant Professor, Department of Management Studies, Vignan’s Foundation for Science, Technology & Research University, Guntur (Andhra Pradesh), India.
Manuscript received on 01 May 2019 | Revised Manuscript received on 15 May 2019 | Manuscript published on 30 May 2019 | PP: 1715-1719 | Volume-8 Issue-7, May 2019 | Retrieval Number: G6380058719/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The key focus of the paper is to examine the key factors by which consumers intention to purchase wellness (organic) products and as well as to assess the perception of the consumer by hypothesizing the association of purchase intention and consumer demographic attributes. A survey was adapted to analysis the objective of the study with 670 as the sample size, determined by convenience sampling method. Chi-Square test was adapted to test the association of dependence relation between study components. It is found that consumer’s perception has a dependent association with attributes such as health, safety, environmental conscious towards consumption of wellness products with educational qualification of the consumers and product quality doesn’t have any dependent association. Based on the test results opinion of the was expressed and proposed managerial implication and scope for further study.
Keyword: Wellness Products, Health, Safety, Environment Concern, Quality.
Scope of the Article: Disaster Management.