“Study the Impact of Pricing Factor in Smart Phone Switching Behaviour”
V.Vasikar
Dr. V. Vasikar, Assistant Professor, Department of Business Administration, Annamalai University, Tamil Nadu, India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 10 July 2019 | PP: 366-370 | Volume-8 Issue-7C2 May 2019 | Retrieval Number: G10790587C219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Because the clever cellular telephone agency kicked off from the cellular enterprise, it might have been expected that the leaders in the mobile industry may additionally need to preserve the lead in the spin-off smart mobile telephone market; but this have become now not the case. There are a number of possible reasons for this however there’s no unmarried component or motive that may determine the call for closer to smart telephones. due to the reality, the determinants are very complex. A enterprise company that does not discover the influential attributes of a product would possibly locate it no longer feasible to closing long and acquire any form of aggressive gain on this marketplace. The smart smartphone company faces greater competition. consequently, it’s miles required big investments into the research and development of clever smartphone merchandise to attract and preserve clients. due to globalisation, technological advancement, increasing knowledgeable clients, wider effect of social networking makes the marketers to fulfill the customer dreams tough. therefore, there may be a want for frequently sporting out the pricing elements research about the switching behaviour of purchaser.
Keywords: Pricing Element, Switching Behaviour, Cellular Telephone and College Students.
Scope of the Article: Behaviour of Structures under Seismic Loads