Business Strategy Based on Quantitative Strategic Planning Matrix on Golf Courses in Surabaya
Rathon Gendroyono
Rathon Gendroyono Department of Economic and Business, University of Airlangga, Surabaya, Indonesia,
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 10 July 2019 | PP: 95-98 | Volume-8 Issue-7C2 May 2019 | Retrieval Number: I10090789S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The concept of business competition in an industry of goods and services is very important, especially in the golf course business in Surabaya. There are only 3 international standard golf courses, namely Bukit Darmo Golf, Graha Family, and Ciputra Golf in Surabaya. From these three golf courses, it was known that there was a decrease in the number of golfers who played on the golf course in Surabaya for the period 2013 to 2017. The SPACE and QSPM matrices were used to analyze what positions and strategies needed to be applied by golf course managers to increase the number of golfer visits, namely by using a factor – internal and external factors of the company.
Keywords: Golf Course, SPACE Matrix, QSPM.
Scope of the Article: Economics of Energy Harvesting Communications