Public Perception Towards CSR in Nagercoil Town
P. Asha
P. Asha, Assistant Professor, Department of Commerce, S.T. Hindu College, Nagercoil, Kanyakumari District, Tamil Nadu, India.
Manuscript received on 15 May 2019 | Revised Manuscript received on 22 May 2019 | Manuscript Published on 08 June 2019 | PP: 5-9 | Volume-8 Issue-7C May 2019 | Retrieval Number: G10020587C19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: CSR is typically understood to be the technique a company achieves a balance between economic, surroundings and social imperative whereas they address the expectations of the investor and also the stakeholders. Firms area unit forced to involve stakeholders in their decision-making and to traumatize social group changes as a result of today’s stakeholder’s area unit progressively alert to the importance and impact of company selections upon society and also the surroundings. CSR could be a business strategy and, therefore, represents actions that need to be absolutely choosing or avoiding. CSR advocates believe that there’s a strategic advantage to a corporation that produces these decisions. CSR focuses on areas of imperative connectedness to Associate in Nursing organizations sphere of operations. The man of science instructed that the surroundings pollution management is that the would like of the hour. The company will involve planting the tree, Awareness programmers regarding keeping the realm pollution free. The company mustn’t think about CSR as financial aid however it ought to be thought of as their responsibility. Simply giving a donation isn’t needed, however, they must do one thing concrete in order that the natural resources area unit saved for the future generation. They must encourage their staff additionally to try to some activities that may be helpful to the community. She finished that CSR ought to address social economic and environmental challenges. Being a decent company national encompasses two parts of transparency and reconciliation the requirement of shareholders.
Keywords: CSR, Social Responsibility, Need for CSR.
Scope of the Article: Social Sciences