Factors Affecting the Use of Mobile Payments among Educated Urban Population: An Indian Perspective
Felicia Maria Vincent1, Angan Sengupta2
1Felicia Maria Vincent, MBA, Student, Program Offered Amrita Vishwa Vidyapeetham, Bengaluru, State University of New York, Buffalo.
2Angan Sengupta, P.H.D, International Institute for Population Sciences, Mumbai.
Manuscript received on 08 April 2019 | Revised Manuscript received on 15 April 2019 | Manuscript Published on 26 April 2019 | PP: 531-537 | Volume-8 Issue-6S April 2019 | Retrieval Number: F61090486S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Mobile payments usage is encouraged by the Indian government by creating many schemes to increase the adoption rate. This study is aimed at finding factors that have a significant impact on the frequency of mobile payments usage. This study is empirically validated by collecting data from participants through an online survey. The data were analyzed using chi-square analysis, ANOVA and multinomial logistic regression. The result shows that males and younger population use mobile payments more frequently. Percentage of men who used mobile payments more than 7 times a month was twice higher than the female percentage. There is a significant difference in mean values of perceived usefulness index and ease of use index across age groups. In addition, there is a statistically significant relationship between convenience to use and frequency of mobile payments. These findings can be used by the third party mobile payment companies, managers of those businesses who deal with online payments, banks, and the state level policymakers, in order to create strategies increasing usage of mobile payments and making it safe a
Keywords: Mobile Payments; Online Payment Methods; Digital India; Security Risks
Scope of the Article: Mobile Computing and Applications